Setsubun

Rituals & Annual Events

Setsubunsetsubun / 節分

The eve of spring celebrated by throwing beans to drive out evil and invite good fortune.

Setsubun literally means "seasonal division" — originally all four seasonal transitions were setsubun, but the eve of spring (around February 3) gained special significance due to its proximity to the lunar new year. The custom of throwing roasted soybeans while chanting "Oni wa soto, fuku wa uchi!" (Demons out, fortune in!) dates to the Muromachi period.

In Hokkaido and Tōhoku, peanuts replace soybeans — they're easier to find in the snow and simpler to collect and eat. The custom of eating "ehōmaki" (lucky direction sushi rolls) has spread nationwide, though it was popularized only in the 1990s through a convenience store marketing campaign and is surprisingly recent in origin.